TESTIMONIALS

I have been working with James the past few months in preparation for my first fight and could not be happier with the results. He has taken all the guesswork out of my diet and weight-cut plan which has been a massive help.

Not only has this saved me much time by not having to do all the research about weight-cutting myself, but it also gave me peace of mind during the fight camp that I have an expert nutritionist taking care of my diet.

The fight camp went very well and I felt full of energy and power throughout the process, while still losing the weight needed. I ended up weighing just below my maximum weight limit for the fight which was perfect, I also had a great refuel and rehydration post weigh-in.

During the fight I felt full of strength and was not depleted at all, I was also much bigger and stronger than my opponent by the time the fight started.

I have no doubt this made a big difference in my 30-26 unanimous decision victory, as well as not getting sick at all before or after the fight. I am very glad I decided to work with James and look forward to working with him for my future fights as well.

- Max, Muay Thai

James has been a godsend for our amateur and professional boxing team.

With James, we've developed comprehensive protocol for our competitive team of over 100+ athletes to follow. This allows us to manage fight camp weight cuts at scale, detail fight week weight strategies, post weigh-in weight management, and post-fight guidance to minimize negative effects of dieting.

The culture change among our team re: nutrition is huge. We are now focused on how to fuel for performance above all. We as coaches can speak with authority when helping our athletes navigate this difficult part of the sport. In fact, he's helped some of our athletes who have lifelong struggles with food to develop healthy long term relationship with food and the sport.

Our athletes have now been able to make weight, maintain performance throughout camp, and refuel after weigh-in without worry. It's not easy to be able to work with such a large team - but James is well organized, able to scale, and answer the wide variety of questions we throw at him. We've yet to stump him! We recommend James to anyone - large teams and individual athletes. The impact he can singlehandedly make is well worth it.

- Quinit Boxing Gym

An amazing nutritionist.

I’ve worked with other nutritionists in the past and have not had nearly the level of precision and dedication that James provides.

I am a competitive kick-boxer and I use James’ services for making weight to fight. In addition, I am a mother (nursing) and need to ensure milk supply. I cut a large amount of weight and have never had complications with nursing my baby during this process

I recommend James to absolutely any one looking to lose, manage, maintain, or gain weight/muscle (of which I’ve done all with him). I would recommend him to any fighters; moms and any one in between!

The tools he uses (apps etc) have been the best I’ve ever utilized. And the check in method is far superior to any other online method I’ve used with other companies. James makes himself available to answer any questions or trouble shoot changes or problems that arise.

Also - he’s just a generally awesome person who understands that life happens. He doesn’t set unrealistic expectations but lays out clearly how to get to your goals.

Highly recommended service!!

- Kaitlyn, Kickboxing

Working with James has been a total game changer - I've become the strongest I've ever been because James has been guiding me to fuel my training in an evidence based and performance focused way! I've learnt so much which is great for longer term success and he simply takes all the stress out of working out what to eat, when to eat, how much to eat.

Nothing is ever too much hassle and no question is ever too small. If you're serious about your training and nutrition, James is your guy, would highly recommend!

- Hannah, Muay Thai

Before James, I was doing intermittent fasting 18:6 window to get down to weight. During the time I could eat, I ate very little and not the most nutrient dense foods. I have a much more demanding training schedule and I feel that I would constantly be burned out or hangry if I didn't reach out to James.

It's amazing that I was able to eat more and more regularly while managing to get my weight down safely. I had such an easy weight cut and I felt way more energetic and powerful during my fight.

Getting prepared for a fight on your own is very stressful even with the right attitude. There's so much pressure about performance that although you are sharpening your skills with strategy, you need the appropriate fuel and recovery to reach your fullest potential.

James is not only a professional with how the body should be revitalized, but he understands what a fighter needs because he is a fighting example! He isn't a random nutritionist, he is directly affiliated with combat sports.

I am the best version of my fighting self with James Nichol Nutrition in my corner.

- Maria, MMA

Working with James is one of the best decisions I've ever made. Aside from helping me in all the ways people have already stated (weight cutting, high performance, etc), I think it is also important to mention how adaptable, reasonable, and approachable he is.

I am a very active fighter (a least once per month) that has a lot of curveballs thrown at me in random ways throughout the year (almost every month!). He is able to quickly adapt to these things, advise me with ease, and help me get the job done in a smart way. I say reasonable because he does a good job of taking into account foods you enjoy, stressors, holidays, etc.

You don't need to worry about an overly strict plan that is hard to maintain. My knowledge about nutrition and overall physiological health has improved SO much since working with James and it's the type of foundational knowledge any human should have; it doesn't matter your sport or background.

Whether or not you are a fighter, hiring James will be in your best benefit. He will help you achieve your goals, educate you, and accommodate the kind of foods/lifestyle you like. Highly recommend!

- Ariel, Muay Thai

We didn’t have a huge amount of time before my fight and the improvements made in just 4/5 weeks were unreal my body fat dropped significantly and my muscle didn’t look like it had gone at all! And the foods I was eating were foods that I liked anyway so it made a whole lot easier.

Before working with you I had no idea really of what to eat to achieve the best results and with your videos and knowledge it’s given me a better understanding in general and given me a routine which i needed to keep me on track.

My biggest achievement in the 4-5 weeks was obviously making weight for my fight and winning it but other than that I looked and felt the best I ever have.

For anyone wanting to work with James I’d highly recommend him he tailors everything to suit you, very easy to talk to if you have problems and most of all he can relate what you’re going through as he’s a fighter himself. 10/10 🙌

- Marley Davies, Kickboxing

Before working with James, I was on a constant low calorie and high intensity cycle during fight camp. I was in a constant binge vs restrictive phase, which wasn't conducive to my mental health. I used to freak out so much about my weight fluctuation (which I still do from time to time) until I was properly educated by James on the various factors that contribute to the fact.

I never thought I could be eating so much during fight camp. My health and energy level is at its best and it can only get better under the guidance of James. A pleasure to work with and best investment for my health and athletic goals!

- Simon, Muay Thai

James has been absolutely fantastic to work with. When he took me on as a client, I was in the worst physical shape I'd ever been. I was constantly getting sick, injured and just generally leading a very unhealthy, unhappy lifestyle. James was willing to work with me at his own risk, and eased me into making lifestyle changes and also restructuring my habits around food.

He's very easy going and incredibly supportive of your goals. He'll go out of his way to check up on you and make sure everything is going to plan. The proof is in the pudding and the results speak for themselves. James will arm you with the necessary tools to make cognitive and informed decisions over your food choices. I'm forever grateful to him for taking me on at my worst and helping me turn my life around. My confidence is back and under the guidance of James's expertise you can expect to make significant changes towards your approach around diet, nutrition and training.

- Sam, Fat Loss

Before working with James, I struggled mainly to control my diet and keep my weight down. I had gone through phases previously of dieting hard and then not at all once a goal weight had been reached.

Since working together I have lost weight consistently and formed a much healthier relationship with food in general. Feeling consistently like I'm at my best and have seen so many improvements in training too!

Usually when it comes to dieting you associate it with being hungry and tired all the time, but with the way that James has worked out my nutritional needs I rarely ever feel that, half the time I forget I’m even trying to lose weight!

Whether you are a professional athlete or looking to improve physique, James has you covered! He is armed with knowledge and takes a highly personal approach to your needs. Not only will he help you reach your goals, but he will help you be at your best whilst doing it too!

- Jordan, Fat Loss

My results have been leanness, consistent energy levels, and not having the mental battle that comes with cutting calories. With your plans I have felt strong and alert, with a positive attitude towards food which is super important when cutting weight.
The plans have given me the confidence to know that I will make my weights consistently and in a healthy manner, reducing the impact to my body and avoiding having to participate in unhealthy practices such as chronic dehydration.

I would recommend James to anyone but particularly to combat sports athletes. With James also being a fighter himself, he understands the requirements of a fight camp.

Will definitely be using James services in the future. He’s a credit to the sport and more people should be aware of his services.

- Zach, Muay Thai

Before James Nichol Nutrition I weighed 86 kg and was told I had to lose 9kg in six weeks and was clueless as how to go about this. When I signed up to James, I got plenty of information and most importantly daily structure to meet my requirements to make weight.

The results I got were excellent as James broke down my calories, fats, proteins and carbs so I lost weight whilst keeping muscle mass keeping me strong and a good visual appearance which was a lovely bonus.

I would recommend working with James as it took my mind off my diet needs as it was all set out for me allowing me to concentrate on winning my fight.

Once I set up with James it was very simple low maintenance and easy to follow and update my progress so for me a given for future fights.

Thanks James for your work

- Joe, MMA

I would recommend anyone considering seeking professional guidance to work with James. He made my weight cut a breeze and will 100% be working with him again for future fight camps.

James made it clear that I wasn’t eating anywhere near enough to fuel my workouts in camp, whilst still losing weight gradually leading up to the fight.

Following his guidance, I felt fit and strong the whole way through camp and was definitely in the best shape I’ve been in preparation for a fight.

He made my weight cut a breeze and will 100% be working with him again for future fight camps.

- Callum, Kickboxing

Peak performance and stress-free dieting is just a few steps away.