You train hard, but your diet is holding you back.

Willpower isn’t your problem.

If you train hard but struggle with your diet, it’s not because you’re lazy.

It’s because you’re confused, there are too many decisions to make.

Ending your diet struggles is just a few steps away.

Let’s create a nutrition system that works for you, allowing you to perform at your best, and taking the stress out of dieting and making weight, forever.

Client Testimonials

  • “I never thought I could be eating so much during fight camp. Hiring James is a no brainer; it is one of the best investments I made”.

    Simon

  • “I paid for an excellent service at a very affordable price. I cannot thank you enough James, you have taught me a lot”.

    Panicos

  • “I made weight easily for my fight, I was properly fuelled for each session, I had great energy all fight camp and in my fight I was full of energy and got that win!!”

    Shannon

  • “I am faster and lighter in sparring and less fatigued. LOVE THIS. I fully attribute it to the diet. We have tried other companies. No one has "gotten it" like you".

    Kaitlyn

  • “Since following James’s plan I’ve had some of my best performances in the ring”.

    Connor

  • “I'm forever grateful to James for taking me on at my worst and helping me turn my life around. I feel so much more happy as a human being, and I feel that is reflected in the 21kg of weight loss”.

    Sam

  • “I felt fit and strong the whole way through camp and was definitely in the best shape I’ve been in preparation for a fight. He made my weight cut a breeze and will 100% be working with him again for future fight camps".

    Callum

  • “I am the best version of my fighting self with James Nichol Nutrition in my corner”.

    Maria

  • "Overall experience with yourself has been exceptional and I’m grateful to have yourself and experience, knowledge, data driven and guidance not only professionally but scientifically the correct way to get the upmost best out of me."

    Bradley

  • “I knew exactly what to eat and when to eat and the weight just started falling off. In the ring I felt so good and strong”.

    Elia

  • Very happy with my new way of life with your support. I can see great benefits: I am more confident, and performing so much better! It’s great to have less to worry about.

    Delphine

Why Online Nutrition Coaching?

Imagine a life where your diet and weight aren’t constant sources of stress and frustration.

Instead, you have a consistent routine that has become second nature. In this new life…

  • You’re consistently performing and recovering far better than ever before.

  • You make weight and refuel scientifically, and step into the ring 100% confident.

  • You’ve achieved your initial sports performance goals, and are well on the way to fulfilling new challenges you’ve set for yourself.

Dieting is hard, make no mistake about it. Especially in combat sports where you’re juggling performance, body composition, and health all at the same time.

  • It’s even harder without a clear plan.

  • It’s even harder without the right guidance.

  • It’s even harder when you’re not following the most up-to-date research.

I know how frustrating dieting can be if you don’t have the right guidance. This makes it even more tempting to:

  • Copy your teammates (who may have been genetically blessed with leanness).

  • Try to piece together incomplete and conflicting information from social media.

  • Follow old-school strategies passed down by coaches or teammates.

Here’s the blunt truth:

“Old-school strategies compromise your ability to perform. And in the fight game, you don’t often get a second chance for your one big fight.” - Dr. Marc Bubbs

If you’re winging it with your nutrition, you’re rolling the dice on your performance. How many second chances are you hoping for?

I know you work hard in the gym, we all do.

Being lazy isn’t your problem. It’s your current system (or lack of one).

I’ve helped 100+ fighters just like you take control of their nutrition, build an individualised plan, and experience life-changing benefits, including:

  • Going from 500-800 kcal diets to eating 3-4x that amount and still losing weight.

  • Making weight easier than ever before.

  • Female fighters re-gaining their period after losing it due to under-fuelling.

  • Making game-changing improvements to their performance.

What Is Online Nutrition Coaching?

Here’s an overview of what you can expect:

Your individualised plan will be a structured, flexible framework that is built around your lifestyle, training schedule, and food preferences. This is your roadmap to your goals.

Once you have your plan, we will check in regularly (weekly or fortnightly options are available) to assess your progress, see how you’re feeling, and make the necessary adjustments to stay on track.

This is the “coaching” part of online coaching. We will work together to ensure the plan continues to work for you, implementing lifestyle and nutrition strategies to ensure you’re looking, feeling, and performing at your best.

We will continue to refine, improve, and adapt our plan throughout, dependent on your goals. I have a 5-phase nutrition system for fighters, meaning I’ve got you covered all 52 weeks of the year, whatever your goal.

Working with me is a collaborative process. My ultimate aim is to help you achieve your goals with minimal stress and to set you up with the skills and a framework to take your nutrition into your own hands.

I don’t want you to have to rely on me forever. After working with me for a few months, you will be able to take control of your nutrition should you wish. If I’ve done my job right, you’ll have such a positive experience that you will recommend me to others.

The main feedback I get from clients is about how much stress I’ve taken off their shoulders, and how having a single voice of reason, amongst the sea of confusing misinformation, has finally allowed them to be consistent enough with their diet to see the results that had eluded them in the past.

Is 1:1 Nutrition Coaching Right For You?

My nutrition coaching is not right for everyone, I want to make that clear.

We may NOT be a good fit if:

  • You want live calls. Our communication will be via messaging and videos. Calls sound appealing at first, but it soon becomes “yet another thing” to fit into your busy schedule. My communication style is in-depth, well-thought-out, and efficient; so no time is wasted. You can view and respond to my videos and messages at any time that suits you.

  • You want a budget option. You can have a cheap nutritionist or you can have a great nutritionist: pick one. I am only interested in giving you my absolute best and making a lasting change to your life, and that is reflected in my pricing. If you’re on a very strict budget, consider my Fighter Nutrition Course instead.

  • You have a diagnosed eating disorder. If so, I am not the best person to help you.

We may be a good fit if:

  • You want the best guidance from someone who’s been there and done it. I’ve been in your shoes before.

  • You are fed up with 'winging it' and working hard but not getting results that reflect this effort.

  • You want a clear long-term plan, with a coach to hold you accountable, ensure you're making consistent progress, and take the stress out of nutrition.

About Me

I’m a Muay Thai fighter and qualified nutritionist. I’ve been exactly where you are right now.

Early in my fight career, I put a lot of effort into my diet.

Despite this, I didn’t get great results. This was because my effort was misdirected. I was majoring in the minors.

Now, I help fighters avoid the same mistakes and get the maximum return on investment for their efforts.

I provide straightforward, effective guidance to help you stop rolling the dice on your performance.

That’s exactly what you’ll get if you choose to work with me.

If you’re still not convinced, read some of my client testimonials.

Application Process

Here’s how the application process works:

  1. Fill out the form by clicking the button below.

  2. I will record a video with my assessment of your situation, suggestions for our plan of action, and an explanation of how my nutrition coaching works.

  3. You can ask any questions and, if we’re both happy, we will get started. Simple as that!

You will be automatically added to my email list, where I send some of the best free combat sports nutrition information out there. If you change your mind, you can unsubscribe from my emails at any time.

Join The Team Today!