We Prioritise Results. Not Effort.
I've spent years helping fighters make weight, where even being off by a few hundred grams can cost them their income and their career. This experience has equipped me to design nutrition plans that are not only adaptable and practical but also ensure you stay on track with your goals, even under pressure.
You don't have to be an athlete to achieve these results. If your goal involves more muscle, less fat, and better performance, then I'm the man to help you.
Unlike your typical coach who might only set macro targets, my scientific approach—honed by years of working with athletes of all levels—enables me to create flexible, structured, and individualised plans. These are fully tailored to fit your unique needs, goals, and preferences, ensuring you see real results.
This isn’t just about changing your physique; it’s about building a lifestyle where you feel confident in your choices, energised in your training, and truly at peace with food.
01
Performance
Perform and recover better than ever as a result of properly fuelling your training.
02
Physique
Achieve your body composition goals and make sustained long-term progress without burnout.
03
Confidence
No more overwhelm and decision fatigue. You'll have a clear structure and guidance to stay on track.
My clients agree! 👇
"I’ve been working with James for about 2.5 years now & I can’t recommend him enough!! It’s hard to put into words just how much he has helped me and how much I rate him.
He doesn’t just tell me what to eat and when to eat it he’s taught me so much and is always able to adjust and tweak the plans to go with the uncertainty of fighting.
He’s helped me through last minute date & weight changes, cutting while traveling & flying, cutting & not having a kitchen and he’s even been able to help with a few health issues.
I know several other fighters & training partners he’s helped and it’s been sick watching their progress too."
- Shannon, Pro Muay Thai Fighter
"I'm forever grateful to James for taking me on at my worst and helping me turn my life around. My confidence is back. I feel so much more happy as a human being, and I feel that is reflected in the 21kg of weight loss.
The results really do speak for themselves and I feel so good all the time now, so light on my feet, not just physically but mentally."
- Sam, Fat Loss
"WOW what a difference using James during this camp. I never thought I could get so low in weight and eat as much as I was.
Due to this I found my energy levels and recovery was absolutely spot on from very hard training weeks.
James really is a miracle worker when it comes to nutrition it’s an absolute must to have this man on your team to help achieve nice easy weight-cut and take all that pressure off yourself during camp."
- Cameron, Pro MMA Fighter & Bareknuckle Boxer
"Before working with James, I struggled mainly to control my diet and keep my weight down. I had gone through phases previously of dieting hard and then not at all once a goal weight had been reached.
Since working together I have lost weight consistently (22kg) and formed a much healthier relationship with food in general. Feeling consistently like I'm at my best and have seen so many improvements in training too!
Usually when it comes to dieting you associate it with being hungry and tired all the time, but with the way that James has worked out my nutritional needs I rarely ever feel that, half the time I forget I’m even trying to lose weight!
I had full support through the entire process - he really cares about your success!"
- Jordan, Fat Loss
"James is absolutely amazing!! He helped me make weight for my last fight and I felt unreal in the ring considering we had to make such a big cut due the to time restraints.
I love the whole process, the check ins and how supportive James is, he basically took all of the stress out of making weight for me, I would highly recommend!!"
- Omarah, Pro Boxer
How does it work?
INDIVIDUALISED PLAN
I'll create a structured, flexible nutrition plan built around your lifestyle, training schedule, and food preferences. Training plans also available.
WEEKLY CHECK-INS
Submit your check-in weekly via our app. This includes your nutrition, weight and measurement data, and you'll tell me about your week.
VIDEO FEEDBACK
I'll send video feedback, where I review your check-in and update our plan as needed. You'll know exactly what to do each week to stay on track for your goals.
YEAR-ROUND STRATEGY
We will update and improve our plan throughout to achieve your goal, whatever it is. From fat loss and muscle gain, through to making weight for a fight.
In 2-3 months, you'll wish you started today — join now.
If you’re looking to achieve your dream physique or take your performance to the next level, I have years of experience helping people just like you to achieve a lean physique and become the fittest, strongest, healthiest versions of themselves without the stress. This can be you too.
Simply pick whichever payment option works best for you and we can begin right away.
1-1 Nutrition Coaching
- Personalised nutrition plan
- Personalised training plan
- Weekly check-ins
- Weekly video feedback
- Unlimited plan adjustments
- Unlimited message support
- Resource and recipe library
Here's what to do:
- Click the button below and fill in the form.
- Make payment and complete signup form.
- I'll create your personalised plan.
- Check-in weekly to ensure continual progress.
- Look, feel, and perform better than ever!
Satisfaction guaranteed. If you're not completely satisfied after 4 weeks, I'll refund you.
If you've read the FAQs below and still have questions, email me at james@jamesnicholnutrition.com and I'll be happy to help.
FAQs
What's included in my personalised plan?
It depends on your individual goals, needs, and preferences, but you can expect to receive:
- Plan of action
- Calorie and macronutrient targets
- Bespoke flexible meal plan
- Timing and food choice guidance
- Hydration protocol
- Supplement protocol
- Training plan (optional)
Who is this suitable for?
- You can commit to at least 8 weeks of coaching.
- You are willing to track your food and weight for at least for a short time.
- You are fed up with 'winging it' and working hard but not getting results that reflect this effort.
- You want a clear long-term plan, with a coach to hold you accountable, ensure you're making consistent progress, and take the stress out of nutrition.
- You want to end the on-off dieting cycle and perform better than ever
before.
Do you offer live calls?
No. Our communication will be via messaging and videos. Calls sound appealing at first, but it soon becomes “yet another thing” to fit into your busy schedule. My communication style is in-depth, well-thought-out, and efficient; so we don't waste any time. You can view and respond to my videos and messages at any time that suits you.
Who is this NOT suitable for?
I'll guide you to your goals, but I can't achieve them for you. It's a collaborative process, so this may not be for you if you are:
- Looking for a one-off PDF or one-time meal plan.
- Looking for a quick fix.
- Looking for a babysitter.
Does my location matter?
Not at all. My programme is 100% online and I've worked with clients all across the globe.
Do you only work with fighters?
No! I've worked with many people who just train for fun, or don't train at all. Whether you’re looking to achieve your dream physique or take your performance to the next level, I have years of experience helping people just like you to achieve a lean physique and become the fittest, strongest, healthiest versions of themselves without the stress. This can be you too.
Does this include a weight cut plan?
Yes. Everything you need is all part of the service. This includes year-round, fight camp, weight cut, refuel, and post-fight nutrition plans and guidance.
How long before my fight should I start?
My clients who perform the best in camp, eat the most food, and rebound the least after the fight start at least 8-12 weeks out, even if the fight date isn't 100% confirmed.
If you leave it to the last 6 weeks or less and you still have plenty of weight to lose, that's on you. There's only so much magic I can work. So, the more time, the better.
Can you sponsor me/offer a discount?
People respect what they pay for, and you need to have buy-in if you're going to stick with the plan consistently enough to get the results you deserve, so I don't offer discounts or sponsorships.
I am only interested in giving you my absolute best and making a lasting change to your life, and that is reflected in my pricing. If you’re a fighter on a very strict budget, consider my Fighter Nutrition Course instead.
How is payment made?
Payment is made securely via Stripe.
