Look, feel, and perform like an athlete, no matter your starting point
Use the same systems as elite combat sports athletes to lose fat, smash training, and stop feeling stressed around food.
Cancel or pause anytime. Love it or your money back.
01
Peak Performance
Perform and recover better than ever as a result of properly fuelling your training.
02
Fat Loss
Achieve your body composition goals and make sustained long-term progress without burnout.
03
Confidence
No more overwhelm and decision fatigue. You'll have a clear structure and guidance to stay on track - I'll take the stress off your shoulders.
You don't need to work harder.
Your issue isn't a willpower one, it's a systems one - you just need the right structure, support, and accountability.
You're already working hard, let's make sure it's on the right things, otherwise you'll stay:
- In a crash-diet and rebound cycle.
- Feeling constantly stressed around food.
- In a low-energy, low-performance rut.
Let me guide you to get the most out of your effort so you can look, feel, and perform your best.
Why is this different?
You've probably tried other coaches or programmes before now, with less-than-ideal results, so I understand your scepticism.
My method is different, here's how:
SCIENCE-BACKED NUTRITION & TRAINING PLANS
Personalised, brutally effective, with no fluff, so you can stay on track even on your worst days. No rigid meal plans here, I build the plan around you.
PERFORMANCE NUTRITION STRATEGIES
Fuel training, support recovery, and perform your best even while losing fat. Many of my clients can't believe how much they're able to eat while losing weight.
BEHAVIOURAL PSYCHOLOGY
You don't need more information, ChatGPT can give you that. What you need is to actually be able to implement the plan, and we build habits that make following the plan virtually automatic.
I will guide you every step of the way and teach you how to take your nutrition and training into your own hands, so your results stick around for life.
Their words, not mine
"Before we started working together, I had no period for 4.5 years, doctors tried to put me on HRT and told me I was in early menopause, I was constantly getting injured & everything was so much harder than it needed to be.
But after working with you for I think just over 6 months I had my period back and my training and fight performance was soo much better!
I think I got my first TKO after our first camp together actually. You've taught me soooo much I've become a better athlete & human because of it. Can't thank you enough 🙏"
- Shannon
"I'm forever grateful to James for taking me on at my worst and helping me turn my life around. My confidence is back. I feel so much more happy as a human being, and I feel that is reflected in the 21kg of weight loss.
The results really do speak for themselves and I feel so good all the time now, so light on my feet, not just physically but mentally."
- Sam
”Now that my body is getting what it needs, it feels a bit like "ohhhhhh, this is what it's supposed to feel like".
I just feel like I'm living my best life and so in love with training / muay thai right now...basically, I feel so energised and fuelled for each session, so I'm feeling like I can focus on the training itself rather than having to "get through" the sessions - and it's just such a great feeling...and then because of that, i feel like i can concentrate more, sharpen up, be more confident and all that good stuff that comes with it.
Again, coaches have noticed it too and mentioned that I look sharper and keep staying stuff like "you're on fire right now". THANK YOU - times a million.
Continuing to feel so strong in training, hitting new PBs every week at the moment and just all round feeling the benefits of being properly fuelled with a performance based nutrition approach - both mentally and physically :)”
- Hannah
"Before working with James, I struggled mainly to control my diet and keep my weight down. I had gone through phases previously of dieting hard and then not at all once a goal weight had been reached.
Since working together I have lost weight consistently (22kg) and formed a much healthier relationship with food in general. Feeling consistently like I'm at my best and have seen so many improvements in training too!
Usually when it comes to dieting you associate it with being hungry and tired all the time, but with the way that James has worked out my nutritional needs I rarely ever feel that, half the time I forget I’m even trying to lose weight!
I had full support through the entire process - he really cares about your success!"
- Jordan
"An amazing nutritionist.
I’ve worked with other nutritionists in the past and have not had nearly the level of precision and dedication that James provides.
I am a competitive kick-boxer and I use James’ services for making weight to fight. In addition, I am a mother (nursing) and need to ensure milk supply. I cut a large amount of weight and have never had complications with nursing my baby during this process
I recommend James to absolutely any one looking to lose, manage, maintain, or gain weight/muscle (of which I’ve done all with him). I would recommend him to any fighters; moms and any one in between!
The tools he uses (apps etc) have been the best I’ve ever utilized. And the check in method is far superior to any other online method I’ve used with other companies. James makes himself available to answer any questions or trouble shoot changes or problems that arise.
Also - he’s just a generally awesome person who understands that life happens. He doesn’t set unrealistic expectations but lays out clearly how to get to your goals.
Highly recommended service!!"
- Kaitlyn
"You’ve given me the control back in my diet, some days I can eat by feel because I’ve done it so many times before.
I’m so confident in the process now. It’s just a part of my life.
I’ve lost a total of 15kg with James over these last few months and I’ve gained so much confidence in myself not even just physically but mentally being able to prepare and track all my food but also my workouts along side to make sure I was fuelled up.
I can only thank James for all of his hard work and support throughout it all, I rave to everybody about how amazing it has been for me."
- Connor
"I really appreciate your knowledge and guidance over the last 6 months. It's made a huge difference for me in many ways beyond the obvious appearance. Confidence, image, running, all athletic movements/performance.
A more sense of belonging when I see other fit (younger) runners and fitness enthusiasts. A bonus is I can wear several shirts I haven't worn in 10 + years but never gave away because they were a favorite of mine. I have no plans on ever letting myself go like that again. Thanks to your program I have a much better understanding of what food can do for you and to you!
These last 6 months have been a life changing experience for me that I wont forget. Thank you again."
- Kenny
Is this for me?
Who it's for:
- You want to build an athletic physique.
- You want to perform better in a sport, whether that's combat, strength, endurance, team sports, or just in the gym.
- You want to take the stress out of dieting.
Who it's not for:
- You want a one-off plan without ongoing support.
- You have a diagnosed eating disorder.
- You're looking for a babysitter. I'll support you however I can, but I can't follow the plan for you.
How does it work?
PERSONALISED PLAN
I'll create a structured, flexible nutrition plan built around your lifestyle, training schedule, and food preferences. Training plans also available.
WEEKLY CHECK-INS
Submit your check-in weekly via our app. This includes your nutrition, weight and measurement data, and you'll tell me about your week.
VIDEO FEEDBACK
I'll send video feedback, where I review your check-in and update our plan as needed. You'll know exactly what to do each week to stay on track for your goals.
YEAR-ROUND STRATEGY
We will update and improve our plan throughout to achieve your goal, whatever it is. From fat loss and muscle gain, through to making weight for a fight.
In 2-3 months, you'll wish you started today.
1-1 Nutrition & Training Programme
- Personalised nutrition plan
- Personalised training plan
- Weekly check-ins
- Weekly video feedback
- Unlimited plan adjustments
- Unlimited message support
- Resource and recipe library
Next Steps:
- Click the button below and fill in the form.
- Make payment and complete signup form.
- I'll create your personalised plan.
- Check-in weekly to ensure continual progress.
- Look, feel, and perform better than ever!
Pick whichever payment option works best for you and we will begin right away.
Cancel or pause anytime. If you don't love it, I'll refund you.
Prefer to talk to me or have questions before signing up? No problem, just click here and we can chat more.
FAQs
What's included in my personalised plan?
It depends on your individual goals, needs, and preferences, but you can expect to receive:
- Strategy overview
- Calorie and macronutrient targets
- Tailored flexible meal plan
- Timing and meal out guidance
- Hydration protocol
- Supplement protocol
- Training plan
Who is this suitable for?
- You want to improve your body composition, athletic performance, and energy levels.
- You are willing to track your food and weight (for at least for a short time.)
- You want a clear long-term plan, with a coach to hold you accountable, ensure you're making consistent progress, and take the stress out of nutrition.
Do you offer live calls?
No. Our communication will be via messaging and Loom videos. Calls sound appealing at first, but it soon becomes “yet another thing” to fit into your busy schedule. My communication style is in-depth, well-thought-out, and efficient; so we don't waste any time. You can view and respond to my videos and messages at any time that suits you.
Who is this NOT suitable for?
I'll guide you to your goals, but I can't achieve them for you. It's a collaborative process, so this may not be for you if you are:
- Looking for a one-off PDF or one-time meal plan.
- Looking for a quick fix.
- Looking for a babysitter.
Does my location matter?
Not at all. My programme is 100% online and I've worked with clients all across the globe.
Do you only work with fighters?
No, over half of my clients aren't fighters! I work with runners, lifters, people who just train for fun, or don't train at all. Whether you’re looking to achieve your dream physique or take your performance to the next level, I have years of experience helping people just like you to achieve a lean physique and become the fittest, strongest, healthiest versions of themselves without the stress. This can be you too.
Does this include a weight cut plan?
Yes, if needed. Everything you need is all part of the service. This includes year-round, fight camp, weight cut, refuel, and post-fight nutrition plans and guidance.
How long before my fight should I start?
My clients who perform the best in camp, eat the most food, and rebound the least after the fight start at least 8-12 weeks out, even if the fight date isn't 100% confirmed.
If you leave it to the last 6 weeks or less and you still have plenty of weight to lose, that's on you. There's only so much magic I can work. So, the more time, the better.
Can you sponsor me/offer a discount?
People respect what they pay for, and you need to have buy-in if you're going to stick with the plan consistently enough to get the results you deserve, so I don't offer discounts or sponsorships.
I am only interested in giving you my absolute best and making a lasting change to your life, and that is reflected in my pricing. If you’re a fighter on a very strict budget, consider my Fighter Nutrition Course instead.
How is payment made?
Payment is made securely via Stripe.
Remember...
If nothing changes, nothing changes.
Invest in yourself. Look and perform better than you ever thought possible.