Why Trust Me?
I’ve spent years helping both athletes and everyday people achieve their physique and performance goals. I take the guesswork out, using a scientific, results-driven approach that ensures you get leaner, stronger, and perform at your best while still enjoying your food. I have:
✅ Helped fighters make weight with precision while staying strong and fuelled.
✅ Guided everyday clients to lose 20kg+ without extreme diets or burnout.
✅ Helped clients achieve their leanest physique yet eating more than they ever thought possible.
But don’t just take my word for it - here’s what my clients say:
"I have lost 22kg and formed a much healthier relationship with food in general. Feeling consistently at my best and have seen so many improvements in training!" - Jordan
"My confidence is back. I feel that is reflected in the 21kg of weight loss. The results really do speak for themselves and I feel so good all the time now, not just physically but mentally" - Sam
"I’ve lost a total of 15kg with James over these last few months and I’ve gained so much confidence in myself, not even just physically but mentally" - Connor
"I never thought I could get so low in weight and eat as much as I was." - Cameron
"Working with James is a guaranteed success in making weight for fights with ease, flexibility, safety, and enhanced performance.” - Ali
"During the fight I felt full of strength and was not depleted at all, I was also much bigger and stronger than my opponent by the time the fight started." - Max
I'll Help You Overcome The Challenges That Previously Stopped You
With my nutrition coaching, you'll be hiring me as your personal guide. I will help you become a leaner, stronger, and better performing version of yourself - whether you're an athlete or someone who just wants to look, feel, and perform at their best.
You'll be able to stop second-guessing what you're doing. You'll be confident that you're doing everything right, so you can trust in the process and let the results come to you.
I can't promise you'll never face challenges, but I can promise you'll have a much easier time overcoming them with me by your side. You wouldn't climb Everest without a sherpa, would you?
Why You Need It
Most people struggle with dieting because they:
- Follow restrictive meal plans that aren't sustainable.
- Make decisions based on emotions, not data.
- Feel confused by conflicting nutrition advice.
- Lack structure and accountability.
- End up "on-and-off" for years with nothing to show for it.
If you've ever started a diet only to be fed up and burned out with it just a few weeks later, this is for you.
Working with me, you'll have a clear, science-backed plan tailored to your body, lifestyle, and goals - so you can stay consistent and see real, lasting progress.
What You Get
- Personalised Nutrition Plan – A structured but flexible plan designed around your food preferences, schedule, and goals.
- Personalised Training Plan – To support muscle growth, fat loss, and performance.
- Weekly Check-ins – Submit your progress via my coaching app for detailed feedback.
- Video Feedback – Personalised video responses so you know exactly what to do each week.
- Unlimited Adjustments – As you progress and your goals change, your plan evolves with you.
- Direct Message Support – Have a question? I'm on hand whenever you need me.
- Resource & Recipe Library – Make dieting easier with simple, effective tips.
How To Get Started
- No minimum commitment - you can stop any time you want.
- Flexible payments - pay weekly, monthly, or in blocks, whichever's easiest.
- Money-back guarantee - if you're not satisfied, I'll refund you. Simple.
- Click the button below to pay.
- Complete your sign-up form.
- I’ll design your personalised plan.
- Check in weekly for adjustments, guidance, and ongoing support.
- Watch your physique, performance, and confidence improve every week.
In 2-3 months, you’ll wish you started today - so take action now 👇
Satisfaction guaranteed. Love it or your money back.
Have any questions or concerns before signing up? No problem, just click here and I'll be happy to help.
FAQs
What's included in my personalised plan?
It depends on your individual goals, needs, and preferences, but you can expect to receive:
- Plan of action
- Calorie and macronutrient targets
- Bespoke flexible meal plan
- Timing and food choice guidance
- Hydration protocol
- Supplement protocol
- Training plan
Who is this suitable for?
- You are willing to track your food and weight for at least for a short time.
- You are fed up with 'winging it' and working hard but not getting results that reflect this effort.
- You want a clear long-term plan, with a coach to hold you accountable, ensure you're making consistent progress, and take the stress out of nutrition.
Do you offer live calls?
No. Our communication will be via messaging and videos. Calls sound appealing at first, but it soon becomes “yet another thing” to fit into your busy schedule. My communication style is in-depth, well-thought-out, and efficient; so we don't waste any time. You can view and respond to my videos and messages at any time that suits you.
Who is this NOT suitable for?
I'll guide you to your goals, but I can't achieve them for you. It's a collaborative process, so this may not be for you if you are:
- Looking for a one-off PDF or one-time meal plan.
- Looking for a quick fix.
- Looking for a babysitter.
Does my location matter?
Not at all. My programme is 100% online and I've worked with clients all across the globe.
Do you only work with fighters?
No! I've worked with many people who just train for fun, or don't train at all. Whether you’re looking to achieve your dream physique or take your performance to the next level, I have years of experience helping people just like you to achieve a lean physique and become the fittest, strongest, healthiest versions of themselves without the stress. This can be you too.
Does this include a weight cut plan?
Yes. Everything you need is all part of the service. This includes year-round, fight camp, weight cut, refuel, and post-fight nutrition plans and guidance.
How long before my fight should I start?
My clients who perform the best in camp, eat the most food, and rebound the least after the fight start at least 8-12 weeks out, even if the fight date isn't 100% confirmed.
If you leave it to the last 6 weeks or less and you still have plenty of weight to lose, that's on you. There's only so much magic I can work. So, the more time, the better.
Can you sponsor me/offer a discount?
People respect what they pay for, and you need to have buy-in if you're going to stick with the plan consistently enough to get the results you deserve, so I don't offer discounts or sponsorships.
I am only interested in giving you my absolute best and making a lasting change to your life, and that is reflected in my pricing. If you’re a fighter on a very strict budget, consider my Fighter Nutrition Course instead.
How is payment made?
Payment is made securely via Stripe.
