Look, Feel, And Perform Like An Athlete, No Matter Your Starting Point
Lean up and become the fittest you've ever been, using a simple flexible system that won't take over your life or mess up your relationship with food.
Cancel anytime. No minimum commitment. Love it or your money back.
01
Get New PBs In Any Sport
To be a fighter myself, I had to master the art and science of fat loss without sacrificing performance.
Most coaches don't care if you perform like sh*t, as long as you give them a good transformation pic. I want you to hit new PBs while looking better than ever.
Whether you train in combat sports, endurance sports, team sports, or strength/power sports, I'll help you fuel, perform, and recover better than ever.
02
Build An Athletic Physique
Lose fat, build muscle, and perform your best.
I'll be honest, you can only focus on 1-2 of these at any one time. So we'll go through multiple phases, moving closer to your dream physique one step at a time.
03
Get Results You Can Keep
We're not dieting you down for a one-time photoshoot or bodybuilding comp.
We're building a simple and flexible lifestyle you can sustain virtually on autopilot. This means your results finally stick around.
You Don't Need To Work Harder
Your issue isn't a willpower one, it's a systems one - you just need the right structure, support, and accountability.
You're already working hard, let's make sure it's on the right things, otherwise you'll stay where you are now:
- Dieting hard, rebounding, and repeating.
- Unable to hit that top gear in training consistently.
- Feeling stressed out by food.
It doesn't have to be that way.
The next step is simple.
Sign up below and I'll build your plan.
Why This Isn't Standard "Fat Loss" Coaching
Most programmes you'll come across online are geared towards physique only, and pretty much entirely disregard how you feel and perform during this process.
So if you've tried these with less-than-ideal results, I understand your hesitation.
Poor performance simply isn't an option for athletes, and it shouldn't be for you.
Here's how working with me is different:
Hit New PBs
Becoming fitter and stronger than ever requires a two-pronged approach: diet and training.
You can't out train a bad diet.
But you also can't diet your way to an unlimited gas tank or new PBs in the weight room.
You need to fuel right, recover smart, and train hard. That's exactly what I'll help you do.
Not Your Average PT
I'm a MNU-qualified sports nutritionist, NCSA S&C fundamentals coach, and qualified PT.
More importantly, I've been an athlete for 15 years. I walk the walk too and have 28 muay Thai fights.
To be a professional athlete, I had to master the art of fat loss without compromising performance.
Psychology-Backed
I have a first-class degree in psychology, and I use what I learned every day with my clients.
Solutions go deeper than "just try to stick to the plan better this week".
We use proven behaviour change strategies to build habits that work almost on autopilot.
People Like You, Getting The Results You Want 👇
"Before we started working together, I had no period for 4.5 years, doctors tried to put me on HRT and told me I was in early menopause, I was constantly getting injured & everything was so much harder than it needed to be.
But after working with you for I think just over 6 months I had my period back and my training and fight performance was soo much better!
I think I got my first TKO after our first camp together actually. You've taught me soooo much I've become a better athlete & human because of it. Can't thank you enough 🙏"
- Shannon
"I'm forever grateful to James for taking me on at my worst and helping me turn my life around. My confidence is back. I feel so much more happy as a human being, and I feel that is reflected in the 21kg of weight loss.
The results really do speak for themselves and I feel so good all the time now, so light on my feet, not just physically but mentally."
- Sam
”Now that my body is getting what it needs, it feels a bit like "ohhhhhh, this is what it's supposed to feel like".
I just feel like I'm living my best life and so in love with training / muay thai right now...basically, I feel so energised and fuelled for each session, so I'm feeling like I can focus on the training itself rather than having to "get through" the sessions - and it's just such a great feeling...and then because of that, i feel like i can concentrate more, sharpen up, be more confident and all that good stuff that comes with it.
Again, coaches have noticed it too and mentioned that I look sharper and keep staying stuff like "you're on fire right now". THANK YOU - times a million.
Continuing to feel so strong in training, hitting new PBs every week at the moment and just all round feeling the benefits of being properly fuelled with a performance based nutrition approach - both mentally and physically :)”
- Hannah
"Before working with James, I struggled mainly to control my diet and keep my weight down. I had gone through phases previously of dieting hard and then not at all once a goal weight had been reached.
Since working together I have lost weight consistently (22kg) and formed a much healthier relationship with food in general. Feeling consistently like I'm at my best and have seen so many improvements in training too!
Usually when it comes to dieting you associate it with being hungry and tired all the time, but with the way that James has worked out my nutritional needs I rarely ever feel that, half the time I forget I’m even trying to lose weight!
I had full support through the entire process - he really cares about your success!"
- Jordan
"This weekend my wife had me recreate my "before" picture and I wanted to share the drastic difference.
Full disclosure: there was about 10-12 pounds I had already lost from the before picture prior to starting work with you but I credit all of the progress and changes to the work we've done together so far as that's when the most visual changes occurred.
This picture has made me extra motivated and focused to keep going."
- Ian
"You’ve given me the control back in my diet, some days I can eat by feel because I’ve done it so many times before.
I’m so confident in the process now. It’s just a part of my life.
I’ve lost a total of 15kg with James over these last few months and I’ve gained so much confidence in myself not even just physically but mentally being able to prepare and track all my food but also my workouts along side to make sure I was fuelled up.
I can only thank James for all of his hard work and support throughout it all, I rave to everybody about how amazing it has been for me."
- Connor
"I really appreciate your knowledge and guidance over the last 6 months. It's made a huge difference for me in many ways beyond the obvious appearance. Confidence, image, running, all athletic movements/performance.
A more sense of belonging when I see other fit (younger) runners and fitness enthusiasts. A bonus is I can wear several shirts I haven't worn in 10 + years but never gave away because they were a favorite of mine. I have no plans on ever letting myself go like that again. Thanks to your program I have a much better understanding of what food can do for you and to you!
These last 6 months have been a life changing experience for me that I wont forget. Thank you again."
- Kenny
Is This For Me?
Who it's for:
- You want to build an athletic physique.
- You want to perform better and feel more athletic.
- You want a clear structure and support to stay consistent.
Who it's not for:
- You want a one-off plan without ongoing support.
- You have a diagnosed eating disorder.
- You're not willing to change your habits or routine (or at least try to).
How does it work?
Step 1: Setup
You'll fill out a short form so I understand your goals, lifestyle, and preferences.
Within a few days you'll have your personalised nutrition and training plans ready to follow.
Step 2: Weekly Coaching
Every week I'll check-in with you, to see how you're getting on and review key data.
We'll adjust the plan as needed and you'll know exactly what to do each week to stay on track.
Step 3: Bigger Picture
As your body and goals change, so will our plan.
We'll move between different phases, including fat loss, maximal performance, muscle gain, and more.
We'll practice "life at maintenance" so you learn how to keep your results without needing to track.
The Next 3 Months Will Pass Regardless...
Let's Make It Count!
Next Steps:
- Pick whichever payment option below works best for you.
- Complete signup form.
- I'll build your personalised plan and you'll do your best to follow it.
- We'll check-in weekly to overcome challenges and ensure continual progress.
- You'll be a leaner, better-performing version of yourself in just a couple of months!
Online Coaching
(Weekly Payments)
- Personalised nutrition plan
- Personalised training plan
- Weekly check-ins and feedback
- Unlimited plan adjustments
- Unlimited message support
£40 Per Week
Online Coaching
(12-Week Block)
- Personalised nutrition plan
- Personalised training plan
- Weekly check-ins and feedback
- Unlimited plan adjustments
- Unlimited message support
£440 For 12 Weeks (Save £40)
Cancel anytime. No minimum commitment. Love it or your money back.
Got any questions before signing up? No problem, just click here and ask away.
FAQs
What's included in my personalised plan?
It depends on your individual goals, needs, and preferences, but you can expect to receive:
- Strategy overview
- Calorie and macronutrient targets
- Flexible meal plan with multiple food options
- Additional, timing, meal out, and hydration guidance
- Supplement protocol
- Minimalist S&C plan - 2-3 x 30-45 min sessions per week
Who is this suitable for?
- You want to improve your body composition, athletic performance, and energy levels, regardless of your current sport or level of training.
- You are willing to track your food and weight (for at least for a short time.)
- You want a clear long-term plan, with a coach to hold you accountable, ensure you're making consistent progress, and take the stress out of nutrition.
Do you offer live calls?
No. Our communication will be via messaging and Loom videos. Calls sound appealing at first, but it soon becomes “yet another thing” to fit into your busy schedule. My communication style is in-depth, well-thought-out, and efficient; so we don't waste any time. You can view and respond to my videos and messages at any time that suits you.
Who is this NOT suitable for?
I'll guide you to your goals, but I can't achieve them for you. It's a collaborative process, so this may not be for you if you are:
- Looking for a one-off PDF or one-time meal plan.
- Looking for a quick fix.
- Looking for results without changing your habits.
Does my location matter?
Not at all. My programme is 100% online and I've worked with clients all across the globe.
Do you only work with fighters?
No, most of my clients aren't fighters! I work with runners, lifters, endurance athletes, people who just train for fun, or don't train at all. Whether you’re looking to achieve your dream physique or take your performance to the next level, I have years of experience helping people just like you to achieve a lean physique and become the fittest, strongest, healthiest versions of themselves without the stress. This can be you too.
Does this include a weight cut plan?
Yes, if needed. Everything you need is all part of the service. This includes year-round, fight camp, weight cut, refuel, and post-fight nutrition plans and guidance.
How long before my fight should I start?
My clients who perform the best in camp, eat the most food, and rebound the least after the fight start at least 8-12 weeks out, even if the fight date isn't 100% confirmed.
If you leave it to the last 6 weeks or less and you still have plenty of weight to lose, that's on you. There's only so much magic I can work. So, the more time, the better.
Can you sponsor me/offer a discount?
People respect what they pay for, and you need to have buy-in if you're going to stick with the plan consistently enough to get the results you deserve, so I don't offer discounts or sponsorships.
I am only interested in giving you my absolute best and making a lasting change to your life, and that is reflected in my pricing. If you’re a fighter on a very strict budget, consider my Fighter Nutrition Course instead.
How is payment made?
Payment is made securely via Stripe.